User Generated Content Ideas
Trusting your business and its brands is not just about corporate hygiene. This is a safe way to go. This is because the economy of trusted brands is compelling.
For example, companies have long understood that retaining customers can drive strong profits. Rosetta Consulting's research reveals that consumers of trusted brands buy 90% more often and spend on average 60% more per transaction.
In an experience-driven economy, it is important to understand that trust works on multiple levels and brands must perform successfully on each one.
The first level is basic. Where consumers expect companies to collect, organize and protect their data at both technical and political levels. This reflects both the organization's ability to secure data and its philosophical attitude about what data it collects and how they act on the integrity of that data.
The second key to successful delivery at this level is to give consumers control that they need to feel that they are equally involved in the relationship.
